G.Star

G Star clothing: making history

No-one would have equated Dutch fashion design with street smarts back in 1989. When G Star clothing was first conceived, its creators may have had designs on the fashion world, but were content to provide denim fashion for students around Europe. The fashion world wasn't ready to know about the brand that would be at the centre of New York Fashion Week almost twenty years later.

When the brand moved beyond Europe, street fashion changed in ways nobody could have predicted. G Star clothing took urban fashion to the next level. These days, G Star jeans, G star jackets and G Star shirts are not only on the streets, they are the streets.

RAW and G Star jeans

G Star jeans forged new paths in fashion because of their unique quality. The brand uses raw denim, side-stepping the washing, treating and processing techniques used by other jeans makers to give G Star jeans a singular texture that the fashion world can't get enough of. For G star clothing, denim must RAW.

G Star jeans led the way in jean design innovation. Inspired by military wear from all over the world, designers added distinctive touches like arm pockets with zips and tailored pockets for mobile phones.

The little Dutch jean co

With its foundations in such a tiny market, it's hard to believe that G Star clothing could be so internationally influential. Today, the brand has flagship stores in New York and Amsterdam, and is firmly entrenched in popular culture worldwide. Fans flock to buy G Star jackets in Japan, G Star shirts in Spain, and G Star accessories in Germany.

Why is G Star so popular? It's likely because the brand is so easy to wear. G Star jackets look casual but clean, making the observer wish they'd thought to bring one along as well. The design of G Star jackets shies away from the over-decorated looks of some fashion houses, making G Star jackets something easy to put on and go without fuss. This is certainly something to be appreciated in the world of mens' fashion.

Getting shirty

The distinctive look of G Star shirts is something that particularly appeals to G Star aficionados. When it comes to designer clothing, many things aren't easily accessible. The range of G Star shirts, however, is something that can be accessed every day. It doesn't take a big investment to feature G Star shirts in your wardrobe, unlike some brands. The ease of access to designer style is one of the things that make G Star such an attractive brand all over the world.

Accessibility is what it's all about at Tessuti

When you want to add G Star clothing to your wardrobe, talk to us at Tessuti. We aim to bring the best in designer fashion right to your door, with free delivery on all order within the UK. Our retail stores are also there to allow you to explore your favourite designer fashion with ease.