Nudie Jeans UK – Nudie Jeans Average Joe – Nudie Jeans Co

Nudie

Nudie jeans UK brings a branch of the successful Swedish Nudie Jeans Co right to your doorstep. Now enjoying a cult status, the Nudie brand rolls together the green, environmentally friendly concept of long-lasting organic natural products with an on-trend rock-n-roll lifestyle. The apparent paradox disappears in the perfect fit of smart but laid-back styling and designer attention to detail.

Getting the perfect, authentic fit in a pair of jeans depends on breaking in dry denim so the raw fabric moulds to your body shape and takes on fades and distresses that match your unique lifestyle. Nudie advise daily wearing for six months before washing to get the best individual wear and tear effect. Nudie calls the classic indigo dye of raw denim a living colour because of the way it bleeds and fades through washing and wearing. Pre-washed or shrunk denim can never have the same, personalised effect. Choose from several fitting types from the slim fitting Thin Finn range to Nudie Jeans Average Joe, a more relaxed straight-leg jean in dry organic cotton with two front and two back pockets plus a coin pocket.

While best known for its dry jeans that improve with age, the range extends across various other garments including Nudie T shirts. Machine washable and made with 100% cotton, T shirts are the perfect complement to jeans, especially when they share the same impeccable designer brand and styling. Classic crew necklines and standard fittings give a timeless look that's always in fashion.