Stone Island

There was once a time when men’s fashion was all down to women – they chose the clothes and told their menfolk how to dress. But men’s fashion came into its own in the Sixties, when Carnaby Street was the focus of the world’s fashionistas and London led the world.

Since then, more and more men have been drawn into fashion, and today it’s a rare bloke that doesn’t have at least some interest in what he’s wearing.

For the more discerning men, though, the choice has become immense. Brands such as Stone Island - who create great lines of Stone Island jackets, Stone Island shirts, Stone Island short and Stone Island jumpers – lead the way in cutting edge design, and with their wide range of designs and fabrics they provide some genuine solutions to the modern man’s fashion issues.

Yet Stone Island is not just a modern flash in the pan – it has a long and distinguished fashion track record. The company was first conceived in the late 1970s, when it was a spin-off from designer kings of Italy, Sportswear SPA.

The Stone Island brand was teamed up with CP Company, and for some time CP used a similar logo to Stone Island on the arm of some of its products. In fact, some Stone Island designs were available in the early 1980s, although the brand was officially launched in 1983.

From the first, Stone Island was renowned for the quality of the fabrics it used in its Stone Island jackets, Stone Island shirts, Stone Island shorts and Stone Island jumpers.

That’s because the company started out with hard wearing clothing and invested heavily in material research. You may be surprised to know that its use of technological fibres meant it would eventually be the next best thing to the space agency NASA when it comes to material research.

Those fabrics eventually included Stone Island jackets made of metal thread and Stone Island jackets that changed colour depending on the temperature – real cutting edge fashion.

At that time, the brand was led by Massimo Osti, who was recently voted no.9 in the most influential people in fashion by the men’s magazine Loaded, ahead of Giorgio Armani.

Under Massimo Osti, Stone Island casual jackets, Stone Island shirts, Stone Island shorts and Stone Island jumpers became worldbeaters.

Men particularly liked the way Stone Island jackets, Stone Island shirts, Stone Island shorts and Stone Island sweaters managed to combine good looks with rugged wear. The brand became well-known for Stone Island jumpers and in particular Stone Island jackets which could not be worn out, torn or damaged. This made Stone Island jackets, Stone Island jumpers and Stone Island tee-shirts ideal for wearing in tough environments such as the football stands.

At that time, Stone Island shorts, Stone Island jackets, Stone Island jumpers and Stone Island tee-shirts were most readily available in Europe, and many a fashion fan made a special trip to load up with Stone Island shorts, Stone Island jackets, Stone Island jumpers and Stone Island shirts.

Moving through the Eighties and into the Nineties, Massimo Osti kept a good grip on the brand, and Stone Island shorts, Stone Island jackets, Stone Island sweaters and Stone Island shirts began to assume cult status – and of course copyists. If you go on the internet today, you can find good advice on how to make sure you don’t buy Stone Island cargo shorts, Stone Island zip-front jackets, Stone Island sweaters and Stone Island tee-shirts that turn out to be fakes.

One good way is to source your Stone Island shorts, Stone Island jackets, Stone Island jumpers and Stone Island shirts through the Tessuti website www.tessuti.com. This quality retailer stocks a full range of Stone Island shorts, Stone Island jackets, Stone Island jumpers and Stone Island shirts.

For busy but fashionable guys, using a site such as Tessuti is a great way to keep their wardrobe up to date. It’s easy to browse, and you can compare all the Stone Island shorts, Stone Island casual jackets, Stone Island jumpers and Stone Island tee-shirts on offer without moving from your computer.

After a break of some years, Stone Island is now back in the hands of Italian designers who trained with or were influenced by Massimo himself, and it’s created a real revival in the brand. Tessuti has been a brand partner of Stone Island since 1993 and is delighted that the future for the brand is thriving.

Colour is a key for Stone Island, and the latest collection of Stone Island cargo shorts, Stone Island jackets, Stone Island sweaters and Stone Island shirts reflects that with a vengeance. The keynote Stone Island jackets with front zip come in some great shades from lime to sky blue and navy, and these Stone Island casual jackets also come with plain fronts or front pockets depending on your preference.

Those cutting-edge fabrics are also still to the forefront. There are Stone Island jackets ranging from liquid silk fabrics to semi-reflective materials – you’ll stand out from any crowd.

Stone Island shorts follow the same pattern of great design, tough fabrics and a good choice. Some of the most popular Stone Island shorts this season are cargo shorts, in neutral colours such as sand, navy and black – great for teaming up with some of the brighter Stone Island shirts and Stone Island casual jackets for a look that’s interesting without being over the top.

Look out, too, for Stone Island jumpers, still as well-designed and well-wearing as ever. Again, the Stone Island sweaters range comes in a wide cross-section of strong neutrals that will take you through more than one season. Zip-front Stone Island sweaters are proving a top-seller, and there are also Stone Island jumpers with a shorter zip for contrast. They look great with Stone Island shorts or over Stone Island shirts in any shade and provide a good alternative to Stone Island casual jackets.

As with all Stone Island cargo shorts, Stone Island shirts, Stone Island jackets and Stone Island sweaters, you should look out for the famous Stone Island compass logo. On early Stone Island wear, this was actually incorporated into a button, but on current Stone Island shorts, Stone Island shirts, Stone Island jackets and Stone Island jumpers you’ll find it as a stitched-on patch on the left sleeve of the Stone Island shirts, Stone Island jackets and Stone Island jumpers or as a sewn logo on the tee-shirts.

Stone Island shorts carry the logo on a wide belt loop, and it’s a good way of making sure your Stone Island stuff is genuine. Shop through Tessuti and you will have no worries in this direction, of course.

Stone Island items are real men’s wear, hard-wearing yet good looking, and provide a way for men to get away from boring greys, blacks and browns without becoming flashy. Buy Stone Island, and you’ll stand out from the crowd – but in a good way, and only because other people will want what you are wearing.

Tessuti’s website is well worth trawling for anyone looking for Stone Island clothes – it’s the best way to get an overall feeling for the style and philosophy that runs throughout the brand and has helped make it a true world-leader over the years since Massimo Osti first put his distinctive mark on it.

So whether you are seeking Stone Island shorts, Stone Island shirts, Stone Island jackets and Stone Island jumpers to go with them, Tessuti’s website can provide easy access to a full and wide range that you can browse at your leisure. It’s the easy way to get a great wardrobe.