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Diesel Clothing
Diesel was the brainchild of Renzo Rosso in 1978. Rosso wanted to create a denim brand which took more chances and stood out from the crowd. From the very beginning the design team ignored the current trends and let their own tastes guide them. Diesel also became a leader in the development of fabrics, manufacturing methods and quality of the finished product.
Most of Diesel’s current clothing is produced through small to medium sized company’s and the production of their jeans is based solely in Italy. With a colourful diverse collection that is representative of the world we live in today and a marketing campaign which always brings a smile, Rosso has certainly achieved what he set out to do.
