Missoni

The relationship between Missoni S.p.A. and Valentino Fashion Group (at that moment Marzotto S.p.A.) started in 1986. In 2002 they conceived a new line called M Missoni dedicated to a younger sophisticated woman, aged 20 to 30 years old, who would like to wear the Missoni style. On January 2009 Missoni and Valentino Fashion Group have announced the renewal of their partnership agreement for the next ten years.

The line has been a constant success due to the qualitative distribution achieved and to the rich creativity of Angela Missoni, personally involved in the creations of the collections.

First Directly Operated Store was opened in 2006 in New York, followed by Macau in 2007, and by 4 more DOS in USA and one in Hong Kong in 2008. Exclusive freestanding shops opened in the last years in Dubai, Qatar, Kuwait City, Shanghai and Beijing. In September 2009 two new DOS were opened in London (Westfield Mall) and Milan (Corso Venezia, 2).

The brand has quickly gained market share closing 2008 at around 60 million euros.

Today the M Missoni brand enjoys an exceptionally strong awareness in the fashion world.

M Missoni is a collection which provides women with a total look. It is easily recognizable on an international level thanks to its distinct style and uniqueness.

Casual, cool and chic, the brand is in hot demand because of its wearability and versatility, and the distinctive style made famous for more than 50 years by its parent line Missoni.

M Missoni’s signature style and palette, patterns and prints have become synonymous with a keen and sure sense of taste: exquisite figurative or abstract motifs inspired by nature, art and architecture, different habits and cultures.

Constructions, cuts and fits are the credentials of a fashion which, while rooted in tradition, comes on new season after season in a spirit of non conformist freedom.